Camera: Canon 5D, Lens: Canon 100 f2.8 Macro (allowed me to see the subject and still see the haystack rock), Shooting Mode: Shutter Priority (because I wanted to specify a specific shutter-speed), Shutter-speed: 1/50 of a second, Aperture: f8 (selected by the camera), ISO: 100, Focus mode AI Servo (so I could track the moving subject), Picture style: Landscape (enhances the blue in the sky.)
What makes this photo 'work' in my opinion: a good subject, end of day light, great background, really good framing. I used a slightly slow shutter-speed (1/50) to create the sense of motion. I panned with the subject as I took the photo. I took about 20 shots and tweaked the shutter-speed and exposure compensation along the way to get the 'perfect' shot. The 100mm lens 'pulls in' the Haystack rock in the background.
The Canon EF 100 f2.8 Macro (along with the EF-s 60 Macro) is not only a great Macro lens (for very close-up photography), but also a great general purpose prime lens.
Location: Cannon Beach, OR.